Estée Lauder, a prominent American businessperson and co-founder of the Estée Lauder Companies Inc., passed away on April 24, 2004, at the age of 97. Born on July 1, 1906, in Queens, New York, she emerged as a pioneering figure in the cosmetics industry. Lauder began her journey in the beauty business at a young age, helping her uncle, who was a chemist, create skin care products. In 1946, she and her husband, Joseph Lauder, launched the Estée Lauder brand, which focused on quality products and marketing strategies that emphasized personal selling. Throughout her career, Lauder was instrumental in introducing innovative marketing techniques and was one of the first to promote beauty products through free samples and gift with purchase programs. The company expanded significantly during her tenure, introducing several iconic products and establishing a global presence in the beauty market. Under Lauder's leadership, the Estée Lauder Companies became known for its diverse range of cosmetics and fragrances, offering products across various price points. Estée Lauder herself was a respected figure in the business world and received numerous accolades for her contributions to entrepreneurship and women's leadership. Lauder's legacy continues through the ongoing success of her namesake brand and the enduring impact she made on the beauty industry. She remains a significant influence and inspiration for countless entrepreneurs.